Beauty In Red

it was shown that females wearing red are rated more attractive by males. They explained this by referring to the biological aspect that sexually receptive women are more attractive because of them having a higher probability for engaging in sexual activity, as well as a higher probability for the males to successfully reproduce. mythology and literature associate red with fertility, and women are thought to have worn the equivalent of a red lipstick as early as 10,000 B.C.[5] and so sexual receptiveness and red may be a result of social conditioning. However, this social conditioning may have originated for biological and evolutionary reasons, and is simply an extension of our primal instincts.