Style goes way beyond fashion; it is an individually distinctive way of putting ourselves together. It is a unique blend of spirit and substance—personal identity imposed on, and created through, the world of things. It is a way of capturing something vibrant, making a statement about ourselves in clothes. It is what people really want when they aspire to be fashionable (if they aren't just adorning themselves in status symbols).Beauty has always been costly. By the time you have been plucked, pinched and enhanced, you can easily spend a fortune on the latest product or the most popular nip and tuck. The pursuit of beauty can also deny nature. In the fevered race to erase a wrinkle, we try to stop time and the slow and inevitable progress of nature. It is a fight no human can win. Beauty can also be a sport or a goal. Can you be more beautiful than you already are? No. Sure, every car needs a fresh coat of paint and a few new pin stripes but the real, true beauty comes from within your chassis.
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